Step 4 – Top Tips

Attending the Kent AI Conference as an exhibitor or sponsor is more than just taking a stand, it’s an opportunity to position your organisation at the forefront of practical AI adoption and connect directly with decision-makers ready to take action.

To help you maximise your impact at the Mercure Maidstone Great Danes Hotel on 24 June 2026, here are some simple, practical tips:

  • Before the Event

    Define Your Objectives

    Think about what success looks like for you. Are you aiming to:

    • Generate high-quality leads?
    • Book follow-up meetings or demos?
    • Build brand awareness in the AI space?
    • Position your organisation as a trusted AI partner?

    Setting 2–3 clear goals will help you focus your messaging and measure ROI effectively.

    Align Your Messaging to the Audience

    Remember, attendees are business leaders seeking clarity and practical solutions, not technical deep-dives.

    Ensure your team can clearly articulate:

    • The business problem you solve
    • The outcomes you deliver (efficiency, growth, compliance, risk reduction, etc.)
    • How quickly your solution can be implemented
    • What makes you different

    Keep it practical. Keep it outcome-focused.

    Promote Your Attendance Early

    • Share that you’re exhibiting on LinkedIn.
    • Invite your network and clients to attend.
    • Use the hashtag #KentAIConference.
    • Book meetings in advance where possible.

    The more conversations you line up before the day, the stronger your pipeline afterwards.

  • During the Event

    Be Proactive

    Don’t wait for attendees to approach you – start conversations.

    Ask open questions such as:

    • “What prompted you to attend today?”
    • “Where are you currently on your AI journey?”
    • “What challenges are you trying to solve?”

    This helps you tailor your response and keeps discussions relevant.

    Focus on Practical Outcomes

    Attendees are looking for implementable solutions. Be ready to explain:

    • What quick wins they could achieve within 30–60 days
    • What the onboarding process looks like
    • What internal buy-in they might need
    • Any governance or compliance considerations

    Make it easy for them to visualise working with you.

    Attend Sessions Where Possible

    Even as an exhibitor or sponsor, attending relevant sessions can:

    • Give you insight into attendee priorities
    • Help you reference key themes in conversations
    • Position you as engaged and invested in the wider AI conversation

    It also ensures your messaging aligns with the strategic tone of the event.

    Capture Leads Effectively

    Have a clear system for recording:

    • Key challenges discussed
    • Decision-maker level
    • Agreed next steps

    Quality of conversation is more important than quantity of scans.

    Be Visible & Social

    Post throughout the day using #KentAIConference.
    Share insights, photos of your stand, and key themes from sessions.

    Tag the event and other partners to extend your reach.

  • After the Event

    Follow Up Promptly

    Reach out within 48 hours while conversations are still fresh.

    Reference something specific you discussed and clearly outline the next step, whether that’s a demo, call or proposal.

    Nurture, Don’t Just Sell

    Some attendees may be early in their AI journey. Provide helpful resources, case studies or insights that build trust over time.

    Remember: this audience values clarity and confidence.

    Measure & Reflect

    Review your objectives:

    • Did you connect with the right decision-makers?
    • Which conversations had the most potential?
    • What messaging resonated most strongly?

    This will help you refine your approach for future events.

    The Kent AI Conference is designed to equip organisations with the confidence and capability to adopt AI responsibly and strategically and as an exhibitor or sponsor, you are a vital part of that journey.

    Approach the day as a partnership in helping businesses move from AI curiosity to AI action.

You are now ready to join us at Kent AI Conference! To go back to any previous steps use the menu in the top right hand corner.

If you need any assistance, please click here to contact the team.

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